Privacy Policy

Last updated: August 2025

Scope

This policy covers websites and web apps operated by HyperFocus Group (“HFG”), including hyperfocusgroup.com and its subdomains, labs, and demo tools (collectively, the “HFG Sites”).

What we collect

We only collect what we need to run the HFG Sites and to understand usage at a high level.

• Basic usage data. Pages viewed, referrers, time on page, and similar events. IP addresses may be processed by our hosting or analytics providers to deliver service and detect abuse. We do not try to identify you from this data.
• Device and browser data. Browser type, version, and screen size. Used for performance, debugging, and layout testing.
• Forms and email. If you contact us or sign up for updates, we receive the information you submit, such as your name, email, and message.
• Cookies. We use only the cookies needed to operate the HFG Sites and any analytics you have consented to. See “Cookies and analytics.”

How we use information

• Operate, secure, and improve the HFG Sites.
• Monitor performance and fix problems.
• Respond to messages you send us.
• Produce aggregate, non‑identifying usage reports.

Cookies and analytics

The HFG Sites may use lightweight analytics and limited cookies to understand traffic and improve content. We do not sell data or use third‑party advertising cookies.

• Essential cookies. Required for basic site features, such as remembering preferences during a session.
• Analytics. We may use a privacy‑respecting analytics service or a standard analytics provider configured to avoid collecting more than is necessary. Where required, we present a consent control.
• Your choices. You can set your browser to block cookies. You can also opt out of analytics where a consent control is presented.

Sharing

We do not sell or rent personal information. We share information only with service providers who help us operate the HFG Sites, such as hosting, security, analytics, email delivery, and error monitoring. These providers are bound by agreements to use the data only to provide their services to us.

Retention

We keep information only as long as needed for the purposes described above. Aggregate analytics may be retained for trend analysis.

Security

We apply reasonable technical and organizational measures to protect data. No method of transmission or storage is perfectly secure, but we work to prevent unauthorized access, disclosure, alteration, or loss.

Children

The HFG Sites are not directed to children under 13, and we do not knowingly collect information from children under 13.

Your rights

Depending on your location, you may have rights to access, correct, delete, or restrict use of your personal information. You can exercise these rights by contacting us. We will respond as required by applicable law.

Changes

We may update this policy when needed. If changes are significant, we will provide notice on the HFG Sites. The “Last updated” date shows the most recent change.

Contact

Questions about privacy or this policy can be sent to hello@hyperfocusgroup.com.